If you’re looking for the right candidates to fill your open positions, it’s important to create job ads that will attract the best people. Whether you’re posting your job ad on Indeed, Monster.com, or your own website, you’ll need to check a few boxes with that job ad.
Here are some tips to get you started:
Write A Compelling Job Description
When you’re writing a job description, it can be tempting to just rattle off the responsibilities and requirements of the role. But when you do that, you’re missing an opportunity to make your company sound appealing to potential candidates. Your job description should include all of the relevant information about the role and why someone would want to take on that role, including what it offers them in terms of flexibility, growth potential, and pay.
You can also use this opportunity to set yourself apart from other companies who are hiring for similar roles. For example, if you know that your competitors don’t offer flexible hours or remote work options, you should definitely include this information in your job descriptions because it’s something that might catch a candidate’s attention enough for them to choose your company over another one with similar responsibilities but fewer perks.
Beyond simply making sure it includes all of the relevant information about the role and why someone would want to take on that role, including what it offers them in terms of flexibility, growth potential, and pay is often going to be what entices the best candidates.
Clearly Indicate The List Of Job Qualifications
By clearly elucidating what skills someone in this role is expected to have, you can quickly screen out applicants who don’t meet them (and save yourself time).
If you have a lot of qualifications to list, it’s better to break them up into sections. This makes the listing more organized and easier to read. Make sure each qualification is clearly defined and worded in such a way that anyone reading it should be able to understand exactly what the requirement is. Don’t use vague or unclear language—and if you do, make sure there’s an explanation attached so that people can understand what you mean.
Another helpful tip: use action verbs when describing how someone accomplished something or achieved success at their previous job. This will help paint a picture for the reader and make them feel like they’re familiar with your candidate’s background and experience.
Clearly Indicate The List Of Day To Day Responsibilities
Similarly, you’ll want to clearly spell out what a typical day on the job would look- without giving away client-specific sensitive information. It’s the only way for a potential employee to get a true sense of what they will be doing on the job, so it’s vital that you make it clear and concise.
The first step in writing a good list of day-to-day responsibilities is making sure that you are specific about what you expect from your employees. For example, if you want them to write product descriptions for ecommerce websites, then say so! Don’t just say “writing content.” This will help you avoid confusion later when applicants ask if they’ll be doing more than just writing content.
You should also make sure that your responsibilities align with the job description and the qualifications section. If someone reads through those two sections and doesn’t see their skills listed as requirements in either one, it might seem like there’s something missing from your job description—and they may not apply because of this assumption.